Old Spice’s new ridiculous commercials have become pretty infamous over the past month.  Most people get distracted by the comedy and don’t notice the ingenious production of the commercial.  This video podcast interviews the creators and shows how they pulled it all off.

How would you feel about a billboard calling you out while you drive down the road?  Mini tried this in the San Francisco area.  They used a chip that comes in their cars to pull information about the owner up to an interactive billboard so when a Mini Cooper owner drove by, they got a message like this:

Personally, while this is cool technology, I don’t think it sent many car shoppers running to the Mini dealership.

This commercial is an excellent example of the effectiveness of new approaches to advertising.  The Sussex Safer Roads Partnership’s strategy is far from the typical “blood and guts” approach to encouraging safe driving, but just as effective, if not more.