About
Sam McGovern
I specialize in helping brands, organizations and non-profits engage in innovative advertising & public relations tactics through strategic communication, technology and creativity.
After over a decade of working in the technical and creative departments of churches and non-profits, I’ve seized the opportunity to take on more and more freelance projects. I’m thrilled with the opportunities I now have to work with all kinds of organizations and help them communicate in smart, lean, and creative ways.
Currently, most of my meetings happen over Skype (which saves everyone time and money) but for those times that call for a personal touch, I’m available to travel as needed.
Here’s How I Can Help
Your brand is more than just your logo. My philosophy of branding involves strategically evaluating the big picture of who you are as an organization and identifying the best possible way to share your message with your audiences.
People will develop a perception of your organization, almost as soon as they hear about you. Good branding immediately tells your audience how they should feel about you and why you are the right match for them. Defining your brand gives you the edge and establishes a bond between you and your target audience.
I specialize in design that is clean, strategic, and effect. Rather than just creating pretty pictures, my goal is to create communication pieces that enhance messages and give them life.
I can help you bring a professional, polished appearance to your communication channels and integrate them into your organizations brand.
Using the latest open sourced technologies, I am able to create clean, optimized websites very quickly and affordably. At the risk of sounding like a broken record, my goal is not foremost to just create a pretty website. In the world of giants like Google and Facebook, websites need to be active and strategic.
Every website I create is built on a user-friendly content management system so you don’t have to be a coder to keep your website active and updated. I also work full Google Analytics integration into every build I do so we can evaluate how visitors get to your site, what they do there, and what they want more of. This type of strategic content management, as I like to call it, quite simply finds new audiences for you and gets your message out to as many people as possible.
Once you are set up with all the tools you need for excellent communications, I can help you develop a plan to use them all together in sync. The effectiveness of your communication efforts increase exponentially when you use channels like your website, social media, print, broadcast, etc. together to build on the strength of your message. Whether it’s developing a media plan for a full marketing campaign, or finding out what time of day you will receive the most impressions for a Facebook update, I would love to help put your communication channels to work for you in the best way possible.
Want to see some examples? Check out my portfolio.
Let’s Talk
I would love to start the conversation on how I can help your organization specifically set, meet, and surpass its communication goals. Use my contact page to get in touch with me through your preferred method.





